#ThrowOutAQuestionThursday March 16, 2017

Why Use A REALTOR® to Buy or Sell Property?

The REALTOR®’S personal and professional commitment is to ensure that a seller and buyer are brought together in an agreement that provides each of them a “win” that is fair and equitable. It’s important to note that not every real estate agent or broker is a REALTOR®. While all REALTORS® are state-issued licenses as agents or brokers, the major difference between a “real estate licensee” and a REALTOR® is that REALTORS® have taken an oath to subscribe to a stringent, enforceable Code of Ethics with Standards of Practice that promote the fair, ethical and honest treatment of all parties in a transaction. Non-member licensees have taken no such oath and are not morally bound to the ethical practices and principles set for in the REALTOR® Code.

The following “short list” is not comprehensive, however it can give you a feel for some of the main areas where a REALTORÆ serves as an agent for buyers or sellers.

1. Market Analysis & Research….
   1. Comparable sold properties along with listed property
   2. Sales activities for the last 6-9 months
   3. Average days on market
   4. Ownership & deed information
   5. Legal description & zoning
2. Meet with Owner to Discuss Pricing Strategy
   1. Based on market conditions & location
   2. Staging & De-cluttering
   3. Touch-Up ideas
   4. Assisting owner with “Listing Checklist”
   5. Curb appeal suggestions
3. Marketing The Property
   1. Photography shoot
   2. Visual Tour built
   3. Screen buyers
   4. Manage & coordinate showings
   5. Collect Feedback
4. Offer & Contract
   1. Presentation & Negotiation of offer
   2. Enforceable contract
   3. Earnest Money
   4. Net To Seller
   5. Manage Home Inspection
   6. Manage Appraisal Inspection visit
   7. Track the closing & update
   8. Closing Disclosure Explanation

I could write in detail under each of these headings, but I may have lot the attention of those who might still be reading this.

I’m always happy to answer any questions you may have about my REALTORÆ profession.

My Personal Mission Statement: It is my mission to serve others with the highest professional care and skill while upholding the highest of ethical and moral standards.  My highest goal is the honor God in all I do and that includes serving you. -Dwayne Hicks